★★★★★
"Even better in person"
It's even better in person! The knit is so soft and detailed, and the snap frame opens and closes with just enough resistance. Really good quality. I think I'm going to buy one for a friend.
5 Reasons This Snap-Shut Bag Made Me Ditch My Zip Pouch, My Cable Bag, and My Countertop Catchall
A zip pouch I dug through blind every morning. A cable bag for work trips. A catchall dish on the counter where the rest of it lived. Then I bought one snap-shut bag and retired all three. 500,000+ women did the same thing. Here's what we all figured out.
1. It Doesn't Look Like a Makeup Bag
The zip pouch was a freebie from a skincare order. It looked like one.
This one is soft knit in a color I picked on purpose, with a frame you can't see — it hides inside the hem, so there's no visible metal, no zipper, nothing that says "toiletries." It sits on the counter like something you'd style around. People ask about it before they know what's inside.
2. My Whole Routine Fits Inside — and I Can Prove It
Here's what's in mine right now. Foundation, concealer, the palettes, mascara, a setting spray, and the brushes standing up along the side. Plus the tweezers I could never find.
All of it, standing where I can see it, nothing squashed flat under anything else. The first time you pack it you'll double-check you didn't forget something. You didn't. The frame just opens wider than my zip pouch ever did.
3. I See What I Need Before I Reach In
Squeeze the frame and it opens wide and stays open on the counter — everything in view at once.
Concealer on the left, brushes on the right, the palette flat on the bottom. I grab what I need without moving anything else. The makeup that used to live in the catchall dish goes back in here when I'm done — one place to look, and the dish went back to the kitchen.
4. Your Zip Pouch Can't Do This on a Work Trip
It packs completely flat in the carry-on, the routine riding in the main suitcase. In the hotel it opens up and holds all of it — and on the way home, the chargers and cables go in with the makeup, one bag instead of two.
Soft knitted feel, hidden snap frame, packs flat. One squeeze and it's shut, nothing's getting out. The cable bag stayed in the closet. So did the catchall.
5. Right Now, You Get Two for the Price of One
Click Buy 1, Get 1 Free and pick two colors. One for makeup, one for the chargers — or one for you and one for the friend who keeps asking about yours. 90-day money-back guarantee. Popular colors sell out in days. If you see yours in stock, I wouldn't sit on it.
ANNIVERSARY SALE
BUY 1 GET 1 FREE
Pick two colors — the 2nd bag is on us.
Knitty – The Snap-Shut Makeup Bag
- Squeeze the sides — it opens all the way and stays open
- Room for the full routine, brushes standing up
- One press and it's shut — 35 colorways to pick from
✅ 90-Day satisfaction Guarantee
What's included
For every Makeup Bag ordered, you'll receive...
- 1 Snap-Shut Makeup Bag
- 90-Day Return Guarantee
- 24/7 Customer Support
90 Days Risk-Free Guarantee
If you encounter any issues with your order, our friendly customer support team is here to help! Simply reach out to us at support@emmafy.com, and we’ll provide an immediate solution.
We offer a 100% money-back guarantee for any items that are damaged or defective during shipping or upon receipt—your satisfaction is our priority!
Shipping Info
Emmafy orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:
- United States: 6-12 business days
- United Kingdom: 7-12 business days
- Australia: 7-12 business days
- Germany: 7-15 business days
- Europe: 7-15 business days
- Rest of the World: 7-15 business days
Please note that shipping times may vary slightly depending on the destination. Rest assured, we’ll keep you updated every step of the way!
Weight & Dimensions
- Size: 11.8" × 7.9" × 3.5"
- Weight: 8.1 oz (230 g)
- Hidden spring frame sewn inside the top hem
- Opens in one squeeze and stays open on its own
- 35 colorways
★★★★★ 4.9/5 · 29 Verified Reviews
Real Women. Real Open Makeup Bags.
★★★★☆
"Folds flat for travel"
Great purchase. It folds flat in my suitcase and pops right back into shape when I open it.
★★★★★
"Way more room than expected"
The quality is great, the knit is really thick and there's way more room inside than I expected. The design is super cute. I will definitely buy more.
★★★★★
"Taking it on all my vacations"
I love the quality, the colors, and the size. It's perfect for keeping all my makeup organized, and I'll definitely be taking it on all my vacations. Highly recommend!
★★★★★
"It fits SO MUCH"
Did not expect to love this little bag so much! It fits SO MUCH, and the wide opening means I can actually see everything. Highly recommend.
★★★★★
"Much bigger than I expected"
It's much bigger than I expected, which is a plus. I recommend this 100%. I like it so much that I want a different one for makeup, one for skincare, and one for chargers.
★★★★★
"Nothing spills in my purse"
Great price and quality! It stays shut in my tote, so nothing spills in my purse anymore.
★★★★★
"Looks like a boutique find"
Lovely quality, it can fit a lot in it, and honestly it looks like something from a boutique.
★★★★★
"Exactly as pictured"
I ordered the black and white striped one and it is exactly as pictured! The knit is even softer than it looks.
